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国庆黄金周:二三线城市潜力释放 旅游产品加速升级

2018-10-24 14:24 来源:中新经纬 参与互动 
最新传奇sf 例如,我们2016年以来创设了“协商议政论坛”,结合“精准扶贫”、“实体经济”和“两岸关系和平发展”等重点调研课题,已经连续开展了四次论坛活动。

  “十一”黄金周:二三线城市潜力释放 旅游产品加速升级

  中新经纬客户端9月28日电 (高晓锳)“十一”黄金周将至,旅游热度持续升温。中新经纬客户端(微信:jwview)从多家旅游企业获悉,今年黄金周二三线城市领跑订单增幅,潜力继续释放。同时,消费者需求的提升也促使旅游产品进一步升级。

  二三线城市热度已超过北上广

  在途家发布的《2018十一出游民宿预测报告》中显示,今年民宿订单量相比去年预计增加5倍。其中,TOP10目的地城市的订单量可以占到总订单量的一半以上。

  除此之外,在最受游客欢迎的国内城市中,除北上广一线城市外,成都、重庆、西安、厦门、杭洲、青岛、苏州等二三线旅游城市领跑。从受欢迎程度和预定量增长速度上,二三线城市已经超过北上广。

  而中新经纬在众信旅游处了解到,今年“十一”黄金周出境游产品价格与去年同期相比没有太大变化;从出游人数来看,武汉、长沙、郑州、成都、沈阳等二三线城市增长明显,显示出强大的消费潜力这些城市有着丰富的旅游资源,旅游设施和旅游路线完善,预计未来仍将是旅游市场增长的主力。

  产品需求进一步增长

  “中国旅游休闲”平台相关负责人认为,只有从消费者的需求出发,使用新科技在产品和服务两端精益求精,全方位创新升级应对新的挑战,抓住发展大趋势并寻求自我变革,才是旅游业的发展正道。

  从产品层面来看,目前旅行社的团队组织形式已发生了很大变化。在产品中增加1-2日自由活动时间、体现集中采购优势的产品、由客人抵达目的地后自行选择活动方式的“超级自由行”产品等的出现,使得目前出境游产品的自由度、灵活性得到极大提升。

  资料图 中新经纬薛宇飞 摄

  从民宿预定需求来看,游客对民宿提供的服务和体验需求持续增加。热门城市、热门旅游商圈的民宿平均间夜价格最高上涨100%,途家优选民宿和精品民宿的预定量预计比平时增加50%左右,民宿发展逐渐进入品质取胜的新阶段。

  业内人士分析称,综合来说,选择旅行社出行无论从行程上、花费上、便利性上、安全性的角度,仍然是游客出境游的主流选择。大型旅行社拥有丰富的机票及酒店采购资源和较强的议价能力,具有成本和价格优势;依托丰富的签证办理经验和境外使领馆良好的合作关系,能够帮助客人顺利快速出签。此外,旅行社产品均由经验丰富的专业领队或微客服提供当地服务,相比完全自助游而言,这些都能为游客带来极大的便利。 (中新经纬APP)

  关注中新经纬微信公众号(微信搜索“中新经纬”或“jwview”),看更多精彩财经资讯。 

  中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。

【编辑:姜雨薇】
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